Is globalisation good?
For businesses the question is no longer is globalisation good or bad. In my view, globalisation is inevitable.
In a flat world, competitors will come out of nowhere. Increasingly, BRIC based companies that were previously domestically focused are now beginning to consider global markets. And they have tremendous amounts of ambition, having been locked out for the second half of the twentieth century.
The challenge for entrepreneurs is to understand and embrace this new reality. Born Global provides practical advice on negotiating the globalisation route to achieve exponential growth.




