Is globalisation only for big companies?

Technological advances have driven down the cost of communication and collaboration and enable knowledge workers to be effective without sitting in the same office in the same location every day. Today staff from companies of all sizes can talk to their colleagues around the globe cheaply and easily. Chapter 10 of Born Global provides case studies on the role of technology in helping small companies achieve their global ambitions.

With this transformation of the technology landscape over the last few years, small companies now find themselves on a level playing field with their larger, often multinational, competitors. In addition, small companies have the agility and flexibility which enables them to react quickly to changes around them and optimise the opportunities available. This makes the early 21st century the era of the smaller, global company or born globals.

Born Global describes the experiences of ten small companies who have successfully gone global, and gives practical advice on how organisations of any size can achieve global growth.

"Neal's book is a must read for anyone who wants to understand shifts in the global economy"

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