What are the characteristics of born globals?

The book provides case studies of ten Born Global companies and finds one common characteristic: the Born Global mindset.

In addition to the traditional entrepreneurial traits a Born Global mindset will embrace openness to learning, a positive perception of diversity and a flexible and adaptable attitude. Having a Born Global mindset enables people and organisations to gain a better perspective of what is happening locally and globally and develop skills in cultural competence.

Chapters 8 and 9 of Born Global elaborate on the characteristics and how to make the most of them.

"This book will help you face fresh challenges and develop prosperous relationships in a shrinking world"

Thomas Power, Ecademy